Botanical Nourishment.
66% Returning Customers • Small-Batch Natural Hair Care Products • Black Woman & Veteran-Owned • Made for Every Crown
Your Crown Deserves Consistent Care.
At Sires Crown, we believe caring for your crown should be simple, intentional, and effective. Our natural hair care products are thoughtfully crafted in small batches to nourish dry hair, support scalp wellness, and make consistent care easier for every crown.
Shop by Concern
Scalp Buildup & Itching
100% All Natural
Paraben Free
Cruelty Free
Non-Toxic
Gluten Free
Best Seller
Signature Hydration Routine
Customer Favorite for a Reason
Our best-selling Signature Hydration Routine is the perfect place to begin your healthy hair journey. Featuring our Signature Hydration Mist and Signature Oil, this simple daily routine helps replenish moisture, nourish the scalp, and support stronger, healthier-looking hair. It's the routine customers trust—and come back to—again and again.
MEET
Dr. LaShawn Johnson
What began as a grandmother's love became a mission to make healthy hair and scalp care simpler.
After developing her own scalp-focused formulas to address dryness and thinning hair, Dr. LaShawn Johnson saw their benefits firsthand when they helped improve her grandson Sire's cradle cap. That experience inspired her to share her handcrafted blends with others, giving life to Sires Crown Natural Hair Essentials.
Today, Sires Crown offers natural hair care products and scalp wellness designed to support hair and scalp hydration, nourish dry hair, and encourage consistent routines.
Dr. Johnson also extends her passion for wellness and personal growth through Beyond the Crown (BTC), a podcast featuring meaningful conversations about wellness, business, and legacy for women navigating life's next chapter.
“Healthy hair doesn't happen by chance. It begins with a healthy scalp, intentional care, and the consistency to nurture your crown every day.” ~ Dr. LaShawn Johnson
Crown Chronicles
Why Use a Beard Guard for Sleeping? 5 Benefits of Nighttime Beard Protection
Why Use a Beard Guard for Sleeping? 5 Benefits of Nighttime Beard Protection
Four Years of Sires Crown: Rooted in Love, Growing Together
Four Years of Sires Crown: Rooted in Love, Growing Together